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For Digital Content Marketing, the Focus Should Be on Existing Skills
For businesses large and small, the growing trend is to use content marketing to create “buzz” around a new product or service, specifically through digital resources like social media. It’s a proven...
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When Marketing to SMBs, More Segmentation and Relevance Are Needed
One of the most basic rules of marketing is that in order to target, reach and pull in your customers, you need to first know exactly who those customers are. The problem is that most marketing...
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Register Now for Our Casino Mobile Marketing Webinar February 11th
With the advent of mobile marketing, the casino industry has been dealt a winning hand. But for the casinos that fail to capitalize, they’ll be left to helplessly watch as their players are...
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Content Marketing in 2014: What You Need to Know
Brands of all shapes and sizes continue to publish a vast array of content. From blogs and infographics, to eBooks and whitepapers, there has never been so much content produced by so many companies...
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Is the Pool of Digital Marketing Talent Too Shallow
A common challenge for all marketers is recruiting and then retaining high quality digital talent, especially with the talent pool being relatively shallow according to a recent study entitled The...
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Digital Content Marketing: Image is Everything
It’s been said that image is everything. Nowhere is this more apparent than in the world of digital advertising and content marketing. In fact, you could have the most interesting and informative blog...
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Social Media Marketing: Timing is Everything
It’s a question on the minds of many social media marketers and an issue countless more wrestle with as they plan their strategies and plans of attack. When is the best time to post on social media?...
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New mobileStorm Whitepaper: Mobile Marketing Compliance
In October 2013, the Federal Communications Commission (FCC) began enforcing a strict new set of rules governing marketing calls and text messages directed at consumers on their mobile phones. New...
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Importance of Discounts Outweigh Privacy Concerns Among Connected Consumers?
When it comes to online and mobile services, consumers value their privacy. But they also value a good discount. The findings of a new study commissioned by TRUSTe and conducted by Harris Interactive...
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More Mobile Marketers Turning to Video
A growing number of marketers are making video a cornerstone of their mobile and digital marketing tactics. Not surprisingly, 8 in 10 marketers are now using videos on their own websites. Fueling the...
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